Retail Banking – Custom Made: ING Marketing  

Business Line / Field of expertise

Retail Banking

Banking is part of everyone’s daily life. So from personal experience you know what we do. And perhaps you know how we could do even better.

This is your chance to bring your ideas to the table and re-invent Retail during a challenging graduation internship. This internship gives you a sneak preview of the Retail Banking Leadership Programme ING offers to talented Master graduates.

What will the future look like? Will mobile phone banking become the next big thing? Will internet entirely replace traditional banking offices? The Retail Banking Leadership Programme provides you with a clean sheet. Together we are about to write a challenging chapter of our future: the merger of Postbank and ING Bank where easy banking meets expertise.

Assignment

The ING Marketing team ‘youth’ is made up of 5 professional marketeers. Together they are responsible for developing the marketing strategy for the target group of children between 0-18 years and their parents. This strategy becomes clear in the different campaigns and promotions the team develops as well.

As of 2010 ING is the main sponsor of the KNVB and the Dutch National Soccer team. This year the ‘youth’ target group will play a major part in this sponsorship. A number of features will be used by the marketing team amongst others the World Championship and a marketing proposition for soccer clubs in the country. The aim is to increase the number of youth clients and further building on the image of ING within the target group.

As an intern, you will assist the marketing team with developing the plans around using the KNVB sponsorship in their marketing approach. You will assist in working on developing propositions, concepts of marketing campaigns and the implementation (from premium to making the campaigns visible in the ING offices). You will be a true member of the team!

Together with the departments of Communication, Internet and the ING offices you can make the most out of your internship experience.

Work fields

Marketing (target group and products)

Possibility of doing a graduation research

No

Location

All departments are located in Amsterdam.

Profile

You have strong analytical skills and have a winning spirit. You are an innovative, conceptual thinker who thinks out-of-the-box and knows what’s going on in a complex market(ing) driven environment. You take initiative; are result driven and have a can-do mentality. You are eager to share your vision on developments in the retail field and you know how to get other people on board.

Besides this, there are a number of other requirements:

  • You are studying for a Masters degree at a Dutch university.
  • You will graduate within 14 months.
  • The internship falls within the period that you are registered at the university.
  • You are fluent in Dutch

Duration

  • 6 months (min. 3 days per week)

Conditions

We offer you a challenging internship position, professional guidance and a compensation of 450 euros per month.

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